Mr. Hussein Kamal, newly appointed General Manager of Deluxe Trucks & Buses East Africa, the official distributor for Ashok Leyland trucks and buses in Kenya. Photo: Courtesy

Deluxe Trucks & Buses East Africa, the official distributor for Ashok Leyland trucks and buses in Kenya, has announced the appointment of Mr. Hussein Kamal as its new General Manager.

This move is part of the company’s strategy to bolster its presence in the competitive road transport sector.

Mr. Kamal brings over two decades of experience in the automotive industry to his new role. He joins Deluxe Trucks & Buses, a subsidiary of Simba Corporation, from Truckmart Africa, where he served as the General Manager for after-sales for five years.

His extensive understanding of the Kenyan market dynamics and Ashok Leyland products positions him to drive growth and enhance customer satisfaction.

“My vision for Ashok Leyland in Kenya is to elevate customer satisfaction through enhanced after-sales assistance, which remains the cornerstone for trucking business excellence in this market. We will fortify our dealer network and enhance training initiatives for customers, supported by aggressive marketing strategies towards establishing Ashok Leyland as the leading commercial trucking brand in Kenya,” said Kamal.

In his new role, Kamal will be responsible for providing strategic leadership, overseeing business operations, and driving the growth of the Ashok Leyland brand in Kenya.

He will also manage the overall performance of the business and report directly to Naresh Leekha, the Group Managing Director of the Motors Division at Simba Corporation.

“We believe that Kamal’s comprehensive industry and technical acumen, coupled with his unmatched familiarity with Ashok Leyland, positions him well to steer Ashok Leyland’s expansion in Kenya,” said Leekha.

The appointment comes at a time when the local market is experiencing increasing demand for high-quality and cost-effective automotive products.

Ashok Leyland stands out in this niche with its competitive pricing and a five-year warranty on service and parts for new vehicles, reinforcing its commitment to delivering value to its customers.